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Top 6: March 30th 2022

auDA: What will .au change for you?

Top 6: March 30th 2022
Auda has always administered the country-code top-level domain of Australia. Until now it's always been But it's changing to be even shorter and even more Australian - just .au. We chose words that have uniquely Australian interpretations and juxtaposed them with their meanings in other places. It demonstrated to website owners that .au is shorter way to prove that you call Australia home.
This fully integrated campaign went Australia-wide in social media, digital, TV, radio and OOH.
Agency: Dentsu
Credits Other credits

National Production Lead: Lauren Reilly

Head of Client Experience: Natalia Shore

Media Client Director: Will Giles

Media Manager: Courtney Sombekke

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