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Waka Kotahi – NZ Transport Agency: Mixed Meds – Codeinnabis

Three-quarters of New Zealand drivers who die in drug-related crashes don’t have just one substance in their system. They have a combination. Often prescription medication is one of them. These drivers are Mixed Driving.

This impairment is introduced with an unsettling line of Mixed Meds: a range of mixed substances representative of the mixes that have caused fatalities on New Zealand roads. Making the unseen causes of harm on our roads visible and visceral.
Credits Other credits

Client: Waka Kotahi NZ Transport Agency

Senior Manager, Education & Advertising: Lauren Cooke

Senior Marketing Advisor: Nikki Gates

Principal Scientist: Paul Graham

Marketing Advisor: Ryan Stevenson

Head of Business Partnerships: Sally Hooper

Business Team Head: Rachel Turner

Media Agency: OMD

Strategy Director: Jake Firman

Account Director: Mel Falconer

Senior Account Manager: Kirsten Chin

Account Manager Charlotte Eastman

Direction & Product Design: Pete Baker

Concept Artist: Andrea Davis

Model Makers: Human Dynamo

Composition & Sound Design: Stefaan Van Leuven, Franklin Rd.

Audio Producer: Jonathan Mihaljevich

Additional Sound Design: Chris Ward

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