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Top 6: April 13th 2022
Bonds has been Australia's favourite underwear brand for over 100 years. So when they finally moved into bedding, we launched the new range with a playful twist on the classic logo, changing the brand name 'BONDS' to 'BONDZZZZZ'. The 'outdoor led' launch campaign featured in prominent, high-traffic sites throughout Australia's major cities.
Agency: Special
Credits
Other credits
Client: Bonds Australia
Head of Marketing: Kelly McBride
Marketing Manager: Kedda Ghazarian
Brand Manager: Amanda Varbaro
Creative Agency: Special Australia
Founding Partners: Lindsey Evans & Cade Heyde
Strategy Partner: Rebecca Stambanis
Senior Strategist: Lucy Cochran
CCO & Partners: Julian Schreiber & Tom Martin
Creative Directors: Sian Binder & Lea Egan
ACDs/Creatives: Peter Cvetkovski & Adam Ferrie
Design Director: Keir Vaughan
Designer: Bella Plush
Digital Director: James Simmons
Digital Producer: Shivangi Prabhavalkar & Stacey Szabo
Creative Technologist: Laurant Marcus
General Manager: Paige Prettyman
Team Lead: Georgia Newton
Business Manager: Phoebe Peralta & Timmi Tsapaliaris
Creative Services Manager: Leigh Cuda & Katia Billings
Senior Integrated Producer: Glen Mcleod
Production Coordinator: Fiona Dunn
Photographer: Sarah Adamson
Retouching: Visual Thing
Media agency: OMD
Business Director: Laura Nathan
Strategist: Susie Wall
Account Director: Camilla Wallace
Account Manager: Michael Gregory
Account Executive: Amy Hallinan
Trading Director: Sam Hey
Trading Manager: Tilly Johnstone
Trader: Spencer Egan-Tanner
Programmatic Trader: Luke Jervis
Media Assistant: Kailam Dirckze
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