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Top 6: April 13th 2022


Top 6: April 13th 2022
Bonds has been Australia's favourite underwear brand for over 100 years. So when they finally moved into bedding, we launched the new range with a playful twist on the classic logo, changing the brand name 'BONDS' to 'BONDZZZZZ'. The 'outdoor led' launch campaign featured in prominent, high-traffic sites throughout Australia's major cities.
Agency: Special
Credits Other credits

Client: Bonds Australia

Head of Marketing: Kelly McBride

Marketing Manager: Kedda Ghazarian

Brand Manager: Amanda Varbaro

Creative Agency: Special Australia

Founding Partners:  Lindsey Evans & Cade Heyde

Strategy Partner: Rebecca Stambanis

Senior Strategist: Lucy Cochran

CCO & Partners: Julian Schreiber & Tom Martin

Creative Directors: Sian Binder & Lea Egan

ACDs/Creatives: Peter Cvetkovski & Adam Ferrie

Design Director: Keir Vaughan

Designer: Bella Plush

Digital Director: James Simmons

Digital Producer: Shivangi Prabhavalkar & Stacey Szabo

Creative Technologist: Laurant Marcus

General Manager: Paige Prettyman

Team Lead: Georgia Newton

Business Manager: Phoebe Peralta & Timmi Tsapaliaris

Creative Services Manager: Leigh Cuda & Katia Billings

Senior Integrated Producer: Glen Mcleod

Production Coordinator: Fiona Dunn

Photographer: Sarah Adamson

Retouching: Visual Thing

Media agency: OMD

Business Director: Laura Nathan

Strategist: Susie Wall

Account Director: Camilla Wallace

Account Manager: Michael Gregory

Account Executive: Amy Hallinan

Trading Director: Sam Hey

Trading Manager: Tilly Johnstone

Trader: Spencer Egan-Tanner

Programmatic Trader: Luke Jervis

Media Assistant: Kailam Dirckze

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