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Bonds: Bonds SnooZoo

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Getting kids ready for bed can be challenging at the best of times. As part of the launch of their new kids sheets and bedding, Bonds created a tool for parents and kids to make the bedtime routine a bit more fun.In troducing the SnooZoo: a bunch of playful AR animals here to help your little cubs get ready for bed. Each sheet in the Bonds range unlocks a guided augmented reality experience with magical AR animals that roar to life to help with an interactive bedtime routine.
Agency: Special
From 'dancing your sillies out' with a pink Leopard, to a Dino-snore reading you a bedtime story, the app is designed for kids and parents to engage in playful tasks with the aim of getting the characters to bed, encouraging kids to put down the device and not to touch it, otherwise they’ll wake their bedtime pal.
Credits Other credits

Client: Bonds Australia

Head of Marketing: Kelly McBride

Marketing Manager: Kedda Ghazarian

Brand Manager: Amanda Varbaro



Creative Agency: Special Australia

Founding Partners:  Lindsey Evans & Cade Heyde

Strategy Partner: Rebecca Stambanis

Senior Strategist: Lucy Cochran

CCO & Partners: Julian Schreiber & Tom Martin

Creative Directors: Sian Binder & Lea Egan

ACDs/Creatives: Peter Cvetkovski & Adam Ferrie

Design Director: Keir Vaughan

Designer: Bella Plush

Digital Director: James Simmons

Digital Producer: Shivangi Prabhavalkar & Stacey Szabo

Creative Technologist: Laurant Marcus

General Manager: Paige Prettyman

Team Lead: Georgia Newton

Business Manager: Phoebe Peralta & Timmi Tsapaliaris

Creative Services Manager: Leigh Cuda & Katia Billings

Senior Integrated Producer: Glen Mcleod

Production Coordinator: Fiona Dunn



Creative company: Buck

Executive Creative Director: Gareth O’Brien

Executive Producer: Erica Ford

Creative Technology Leads: Kirin Robinson & Charlie Whitney

Art Director: Kane Rowlingson

3D Supervisor: Elijah Akouri

Producer: Holly Dyroff & Jordan Howes

Storyboarding: Glen Miralles, James Boorman, Lara Lee, Scarlett Starling

Design: Glen Miralles, James Boorman, Kane Rowlingson, Lara Lee, Scarlett Starling

Creative Technology: Justin Taylor & Richard Eakin

3D Lead: Tim Krakowiak

Modeling: Bryce Pemberton & Tim Krakowiak

Look Development: Albert Lee & Bryce Pemberton

Rigging: Bryce Pemberton, Ernesto Ruiz Velasco, Jordan Levitt & Juan Carlos Barraza Mendoza

3D Character Animation: Josh Baum, Lawrence Wong

Lighting: Bryce Pemberton

Compositing: Bryce Pemberton, Chuong Vu & Corin Sadlier



Production Company: Photoplay

Director: Sarah Adamson

Executive Producer: Alison Lydiard

Producer: Belinda Blooman

Director of Photography: Oliver Rose

Post Production House:  Studio Pancho

Offline & Online Editor: Patrick Salter

Sound: Bang Bang Studios



Photographer: Sarah Adamson

Retouching: Visual Thing



Media agency: OMD

Business Director: Laura Nathan

Strategist: Susie Wall

Account Director: Camilla Wallace

Account Manager: Michael Gregory

Account Executive: Amy Hallinan

Trading Director: Sam Hey

Trading Manager: Tilly Johnstone

Trader: Spencer Egan-Tanner

Programmatic Trader: Luke Jervis

Media Assistant: Kailam Dirckze

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