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ANZ: Know the Feeling


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This Film launches a new brand platform for ANZ that humanises financial wellbeing by profiling a series of everyday Australians who have a passion for savings – called ‘Financial Wellbeings’.

It focuses on the feelings of making smart money decisions, brought to life in a playful and tongue in cheek way by playing on the well known tropes of dramatic, sport advertising.
Credits Other credits

Client: ANZ

CMO: Sweta Mehra

Head of Brand Strategy & Marketing: Kjetil Undhjem

Brand Strategy & Marketing – Chapter Lead: Emma Bullen

Brand Strategy & Marketing – Campaign Lead: Hayley Smith

Brand Strategy & Marketing – Brand Expert: Nikki McLaren

Brand Strategy & Marketing – Brand Expert: Robert Bonomy

Brand Strategy & Marketing – Production Lead: Sally Humphris



Finch:

Managing Director: Corey Esse

Executive Producer: Loren Bradley

Producer: Alexandra Taussig



Post Production House: The Editors

Colourist: Matt Fezz

Online Editor: Stuart Cadzow



Rumble Studios

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