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ANZ: Sale

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This campaign launches a new brand platform for ANZ that humanises financial wellbeing by profiling a series of everyday Australians who have a passion for savings – called ‘Financial Wellbeings’.

Each execution focuses on a different everyday trait that makes the portrayed character a part of this bigger group of financially savvy Australians.

The campaign makes becoming a better ‘Financial Wellbeing’ something that feels attainable and desirable by focusing on everyday traits that everyone should be able to relate to or at least recognise from someone they know.
Credits Other credits

Designer: Keir Vaughan

General Manager: Paige Prettyman

Team Lead: Ollie May

Business Manager: Ella Papilion

Client: ANZ

CMO: Sweta Mehra

Head of Brand Strategy & Marketing: Kjetil Undhjem

Brand Strategy & Marketing – Chapter Lead: Emma Bullen

Brand Strategy & Marketing – Campaign Lead: Hayley Smith

Brand Strategy & Marketing – Brand Expert: Nikki McLaren

Brand Strategy & Marketing – Brand Expert: Robert Bonomy

Brand Strategy & Marketing – Production Lead: Sally Humphris

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