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Barilla Pesto: Flatmates

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Barilla is on air with the new global Pesto campaign, signed by Publicis Italia, with which the brand consolidates the strategic and creative positioning launched in 2021. The new Global Product Campaign, on air in 20 countries, continues to focus on relationships, marking a continuum with the emotional and communicative path summarised in the iconic payoff: 'Barilla. A Sign of Love'. The new commercial celebrates Pesto as 'the taste everyone loves' through stories of sharing and caring, in which opposing personalities overcome their differences when Pesto Barilla is served on the table. Because of its creaminess, tasty flavour and top-quality ingredients, Pesto is a gesture of thoughtfulness and attention to each guest, but also a sign of love for our planet, because it includes, among its ingredients, basil from sustainable agriculture and processed with a delicate method, synonymous with attention, care and skill.
Credits Other credits

Head of Art Direction: Costanza Rossi

Creative supervisor: Roberto Ardigò

Digital Art Director: Thomas Aito

Digital Copywriter: Margherita Teodori

Global Chief Strategy Officer: Bela Ziemann

Head of Strategy: Niccolò Rigo

Strategy Director: Monica Radulescu

Senior Digital Strategist: Margherita Tuvo

General Manager: David Pagnoni

Groupe Client Service Director: Federica Papetti

Group Account Director: Mirjana Slavkovic

Account Supervisor: Roberta Di Ponzio

Head of Social: Alessandro Bochicchio

Social Media Manager: Nicolò Russo

Head of TV Production: Francesca Zazzera

Art Buyer: Caterina Collesano, Naomi Stucchi


Head of Production: Claudio Cicoli

Line Producer: Giulia Buffa

Stylist: Buki Ebiesuwa

Set designer: Laura Sabat

Food Stylist: Francesca Alberoni

Service Barcellona: Mendips

Tex s.r.l.

Post Production Supervisor: Nicola Scarpinato

Editor: Ben Corfield@Stich, Stuart Greenwald

Flame Artist: Davide Maccagni

Colourist: Julien Alary




Master: Original by Vinicio Capossela

Music Company: Warner Music

Publisher: Warner Chappell Music


Mix: Screenplay

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