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Top 6: August 24th 2022
Interactive
Milk-Bone: ChewponsTop 6: August 24th 2022
From shoes to couch cushions, kid's toys to TV remotes, dog owners across the country have seen their share of nibbled or gnawed household items. Fido's ferocious chomping generally leaves these items unusable and worthless, but a new program from Milk-Bone is turning them into their favourite treat. Launching on Facebook and Instagram, the "Chewpons" initiative is inviting people to submit a photo of their chewed-up item to Milk-Bone in exchange for a $2.50 coupon to be put toward their next Milk-Bone purchase.
Agency: Leo Burnett, Toronto Milk-Bone will post some of the best (or is that worst?) photos on its social channels (@MilkBoneCA on Instagram & Milk-Bone Canada on Facebook). Many Canadians have already submitted photos of chewed-up things that range from the relatively insignificant (a stuffed animal), to the truly heartbreaking (a new sofa,) and everything in between. Running on social, the initiative is being led by a promoted video and supported with reposted and organic content. Content for the campaign was captured by the award-winning photography duo SATY+PRATHA. The contest is underway now, so dog owners should get photographing. Unless the dog found your camera. The submission window is open until May 11.
Client: Smucker Foods of Canada Corp. |
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