McDonald's: April Fool Proof

Aussies have grown weary of the endless brand gags on April fools. So, this year, instead of fooling them, we thought we would try our hand at making them April Fool-Proof. In a very tongue-in-cheek manner, we used the brain boosting, rich in Omega 3 Fillet-O-Fish to help Aussies keep their wits about them and avoid being fooled. On the day we had a team monitor social platforms and when another brand posted a gag, we would politely interject and offer anyone that was tricked a free Fillet-O-Fish to stay April Fool Proof for the rest of the day.