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Top 6: April 27th 2022
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Essentiale: Amusement Park
Top 6: April 27th 2022
Common belief places the heart at the center of everything happening in our body. The reality is different. The true hero is our liver - it powers our entire body. This inspired a beautifully crafted metaphor that portrays the entire body as an amusement park, in which the liver is front and center of everything as an energy generator, the true powerhouse for the body. Every organ is represented by an attraction with seamless details to evoke their functionality allowing us to explore different dimensions.
Agency: Saatchi & Saatchi Fruits on a carrousel representing the need for healthy food, neon lights pumping perfectly, a Ferris wheel made out of bronchi and so on; all crafted to perfection. This new visual language represents a bold move from a brand that needed a stronger connection with its audience to present them the true center of energy of our body, the liver, in a more compelling and contemporary way.
Saatchi & Saatchi Germany |
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