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eBay: There’s a Small Business For That
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The marketplace has been the preserve of the people for over 5000 years, but more recently, big business has kind of taken over, right? Wrong. With over 300,000 small businesses and counting, eBay are giving the people of Britain the power to go small for it all! eBay's latest work by McCann London, ''There's a Small Business for That' focuses on the moment a little hero realises you can shop it all from small businesses on eBay. The campaign showcases the unique possibilities of the platform and the potential to shop small for anything from icing kits to ice packs, even a home that comes flat-pack (for real). The protagonist, a wide-eyed, force-for-good unleashes the unlimited possibilities of the weird, wonderful, and everyday stuff you can get from eBay, one of the UK’s biggest platforms for Small Business. Launching this month, eBay will be spreading the big news on small biz, as they look to inspire a new way to grab that thing you were after, whilst benefiting real people and their communities in the process. The hero 30 second TV and supporting social and digital were directed by Alex Boutell at Rogue Films, with media delivered by Mediacom, and social delivered by Vidsy.
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