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Top 6: May 18th 2022
Web Film
The Laura Hyde Foundation: The FeelingsTop 6: May 18th 2022
Creative Agency McCann Health London, production company Jelly and Barcelona-based animation directors at Niceshit have collaborated to produce an animated musical film inspired by stories from the healthcare front line for Mental Health Awareness Week (9th-15th May 2022). Supported by The Laura Hyde Foundation, who ensure that medical and emergency services personnel have access to the best mental health support available, 'The Feelings' brings to life a cast of charming characters - including 'Power Less', 'Rising Dread', and 'Red Rage' - to communicate common thoughts and feelings of front line healthcare workers. McCann researched and created the script which Niceshit designed and directed in a film that draws attention to the reality of what front line healthcare workers experience. There are some staggering statistics about the increasing impact of mental health issues, particularly for frontline workers who, due to the intense demands of their job, were already a high-risk group for mental health issues, such as depression and PTSD. The Laura Hyde Foundation’s Suicide Prevention Guide states that emergency services staff are over 40% more likely to be impacted by severe mental health issues and over 50% less likely to take up support. Unfortunately, the impact of covid-19 has made this situation even worse, putting even more pressure on the NHS workers and a greater strain on their mental health. What’s more, the longer these issues go on unaddressed, the more damaging they can be.
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