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Top 6: May 18th 2022
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LG OLED evo TV: Light Up Your World

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Top 6: May 18th 2022
After the success of last year's campaign 'Light up your world' from The&Partnership, LG Electronics' has appointed the agency for the second year running as their global creative agency for their OLED evo TV range. Today, LG and The&Partnership launch the global integrated campaign, 'Light up your world', demonstrating the evolution of LG's innovative self-lit pixel technology. The campaign will live across all LG touchpoints in 2022, from their above-the-line advertising to their owned online channels. The global campaign features a mesmerising 80 second film, with various cut-down lengths. The film, shot by Adam Berg at Smuggler, subtly plays with the metaphor of ‘like a moth to a flame’ to demonstrate the powerful attraction of LG OLED’s light-emitting pixel technology. We see different characters from around the world in awe, transfixed by the beautiful light which shapes the world in wondrous colours. A sense of curiosity and suspense builds to then finally reveal the source of this captivating light - the market-leading LG OLED evo TV range.
Credits Other credits

Client: LG Electronics

Vice-President: Kate Oh

HE Customer Touchpoint Design Team Leader/Deputy Senior Manager: Chloe Kim

HE Customer Touchpoint Design Team Member: Kyan Park

Producer: Joyce Chun

Agency

CEO: Sarah Golding

Head of Integrated Production: Charles Crisp

Deputy Head of Integrated Production: Rick Carter

Managing Director: Gary Simmons

Account Director: Hannah Gray

Account Manager: Tara Lidstone

Chief Strategy Officer: Emily Harlock

Planning Director: Matt Linnett

Planner: Ed Davenhill

Production

Production Manager: Christabelle Stone

Assistant Director: Jai Lusser

Production Designer: Taísa Malouf

Stylist: Ana Wainer

Production Service Company: Ocean Films

Service Executive Producer: Zahra Staub

Service Line Producer: Sebas Marini

Edit

Editor: Dave Davis @ Trim Editing

Assistant Editors: Helena Teixeira and Lorna Searl

Offline Producer: Polly Kemp

Post Production

Post Production: Time Based Arts

Post Producer: Jo Gutteridge

Head of CG: Sam Osbourne

VFX Supervisor: Sheldon Gardner

Colourist: Lewis Crossfield

Audio Post

Audio Post Production: Factory

Audio Producer: Beth Massey

Sound Designer: Mark Hills

Music

Music Composition: Trait Sound

Composers: Joshua Leary, Benson Herbert & Tom Field

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