IKEA: IKEA Co-Worker

With the IKEA app you have all that you need in the store. To demonstrate how useful it can be and to increase downloads, we hacked all the people at IKEA store who were wearing in yellow. The ''Co-worker for the Day'' campaign turned customers who came to the store wearing yellow-the color worn by employees- into assets during the Swedish retailer’s busiest sale season. The yellow-shirted customers were given the IKEA app, so they could guide customers around the store and answer questions. Those who participated were rewarded with a gift voucher toward their next purchase.
Agency: Memac Ogilvy, Dubai