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Top 6: August 10th 2022
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New Zealand Police: Surive the Drive

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Top 6: August 10th 2022
After studies found that 60-80 BPM music makes you a safer driver, NZ Police created Survive the Drive FM and Playlists. The first anti-speeding tool that lasts your entire journey. Along with a nationwide radio takeover, we also created Spotify playlists filled with songs to help keep drivers safe. Multiple playlists were made to match every genre and other factors like energy and valence were used to order the songs. Drivers were then encouraged to save them before getting behind the wheel.
Credits Other credits

Creative Services Co-Ordinator: Ruby Black

Senior Digital Designer: Philip Cartwright

Chief Transformation Officer: Qassem Naim

Head of Analytics: Niko Batinica

Technical Director: Andrew Jackson

Group Business Director, Media: Philippa Allnutt

Senior Digital Account Manager, Media: Becky Odams

Senior Account Manager, Media: Katie Heslop

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