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Top 6: June 8th 2022

The Support Groups for Eating Disorders and Anxiety: Missing Limb, 1

Top 6: June 8th 2022
Diabetes, a frequent counterpart to obesity, is a growing health concern in Brazil. Over half of the adults are overweight and the country ranks fourth in the world in the number of people with diabetes. The Support Groups for Eating Disorders and Anxiety, also known as the GATDA clinic, is dedicated to helping Brazilians with eating and anxiety disorders. It was created in 1998 with the mission to be the world’s leader in eating disorders prevention. Currently, the GATDA clinic is a member of the Academy for Eating disorders and specialises in clinical treatment while also offering cognitive behavioral therapy. The founder, Valéria Palazzo, noticed an uptick in patients, as the pandemic worsened factors- such as stress, inactivity, and increased screen time- that exacerbate eating problems. This, in combination with the population’s passivity around managing diabetes and even denial about its consequences, inspired the founder to partner with VMLY&R to create MISSING LIMB. To show the possible reality of amputation and drive behaviour change, the agency illustrated a cautionary tale and distributed it in print throughout the countryside of Brazil.
Credits Other credits

Art Director Freelance: Rodrigo Cabello

Illustrator: Roberto Junaka

CEO North America: Jason Xenopoulos

CEO/Founder: Valéria Lemos Palazzo

Strategist: Annelise Vought

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