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Top 6: June 8th 2022

Survive the Drive: Survive the Drive - Print

Top 6: June 8th 2022
After studies found that 60-80 BPM music makes you a safer driver, NZ Police created Survive the Drive FM and Playlists. The first anti-speeding tool that lasts your entire journey. Along with a nationwide radio takeover, we also created Spotify playlists filled with songs to help keep drivers safe. Inspired by the Spotify interface, the print pointed you towards our specially designed Survive the Drive Playlists, encouraging you to save them before your get behind the wheel.
Agency: FCB, New Zealand
Credits Other credits

Senior Digital Designer: Philip Cartwright

Creative Services Co-ordinator: Ruby Black

Chief Transformation Officer: Qassem Naim

Head of Analytics: Niko Batinica

Technical Director: Andrew Jackson

Group Business Director, Media: Philippa Allnutt

Senior Digital Account Manager, Media: Becky Odams

Senior Account Manager, Media: Katie Helsop

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