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Web Film

Magnum: Magnum Remix


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In a truly collaborative effort, LOLA MullenLowe, GOLIN London, MullenLowe Profero have brought together legendary chart topper Kylie Minogue and South Korean dance music icon Peggy Gou as part of an innovative collaboration with Magnum ice cream. The centre point of the collaboration, which launched today at Magnum's home at Cannes Film Festival, is a supercharged and rearranged version of the 2001 classic 'Can’t Get You Out of My Head', two decades after the single's debut. Not stopping there, the accompanying music video for ‘Kylie Minogue - ‘Can’t Get You Out of My Head (Peggy Gou’s Midnight Remix)’ is a unique blend of old and new which sees the original version reimagined, with Kylie’s iconic white jumpsuit driving through the streets in a yellow De Tomaso Mangusta, remixed with Peggy’s Korean pop culture influences. Magnum has worked with Seoul-based Seo Inji, who has brought her own unique illustration style to create a truly remixed version of the music video.
Credits Other credits

Global Brand Vice President, Magnum: Julien Barraux

Global Brand Director, Magnum: Ben Curtis

Global Brand Manager, Magnum: Tugce Aksoy

Global Assistant Brand Manager, Magnum: Rosie Festus

Global Digital Experience Lead, Magnum: Sara Paixão

Creative Agency: LOLA MullenLowe

Managing Director: Tom Elliston

Design Team: Yan Graller de Oliveira, Alan Chung

Global Account Director: Oscar Fernandez-Baca

Head of Production: Felipe Calviño

Agency PR: Saskia van Liempt, Enrique Caballero

Production Company: 1st Avenue Machine

Production Manager: Nisa Kurti

Co - Director: Maxime Bruneel

Editors: Hugo Lemant, Jim Wright, Manuel Dondas

Music partner: Big Sync 

Publisher: Warner Music 

Digital Transformation Agency: MullenLowe Profero (part of MullenLowe Group UK)

Global PR Agency: GOLIN

Katie - Jo Flynn – Executive Director, EVP

Amy Rees – Manager

Lizzi Shearman – Senior Associate

Media Agency: Mindshare

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