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Top 6: June 15th 2022

Band: Fans Will Be Fans

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Top 6: June 15th 2022
In the country of soccer, Band is the only broadcast TV network with the rights to show NBA games. But instead of creating a rivalry with the national passion, the network decided to use that passion to its advantage. With an ingenious use of data, it developed the 'Fans will be Fans' strategy, aimed at turning soccer fans into NBA fans. Created by FCB Brazil, in partnership with FCB/SIX, the data-driven targeting campaign let Brazilian soccer fans know that whatever was going on with their favourite team was also happening to a team in the NBA. And the agencies leveraged technology to do this: by extracting and analysing data from both sports, they were able to deliver contextual ads in real time.
Credits Other credits

Innovation Director: Pedro Araujo

Graphic Designer: Alvaro Barth

Art Director Assistant: Arthur Gonçalves

Content Team: Bibiana Saldanha, Thea Rodrigues

Chief Strategy Officer: Renata D'Ávila

Chief Growth Officer: Fábio Freitas

Account Team: Elton Longhi, Gustavo Zaize

Media Team: Tiago Santos, Ronaldo Silveira

Motion Designer & EditorTeam: Rodrigo Resende

FCB Studio

Production Team: Fernanda Geraldini, Adriano Gomes, João Albertini, Daniela Fonseca

Project Manager Team: Renata Reigota, Anna Strohm, Marcos Gusmão

Technology Team: Juscelino Vieira, Liandra Monteiro, Felipe Canuto


Sound Production: Guga Costa, Ana Flor BohrerMatheus Peres Flavia Medeiros, Eduardo Karas, Lucas Sfair, Filipe Resende, Bruno Vieira Brixel, Leonardo Lima, Direção de voz

Sound Design: Nando de Castro

Rede Bandeirantes

Client Team: Cris Moreira, Denis Gavazzi, Marcelo Neves

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