Outdoor ad: Players for Society: Our Blood is Gold

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Top 6: June 29th 2022

This past season, the RC Lens football club and association Players for Society decided to take action to raise awareness about the need for blood donations.
Given their team motto, Sang et Or (Blood and Gold), it was destiny. With the help of Players for Society, the UNFP’s outreach program that helps football players committed to the common good, Sid Lee Paris created an operation for the team, to organize a major blood drive in a unique location, the club’s home stadium. To promote the event, players were given special jerseys bearing +'s and -'s after the A, B and O in their name, the logo was modified to reflect the new motto, printed up on unique banners and scarves, Notre Sang est Or, "Our Blood is Gold"