Farmacias 911: Ancestral Translation

Ecuador has more than 2 million Quichua speakers that die from common diseases every year. They rely on ancestral medicine because is the only medicine they understand due to a law that prohibits modern healthcare-related products from being in a language other than Spanish. That's why Farmacias 911 introduces: Ancestral Translation. An instant image-based translation for Quichua speakers in the packaging of our generic drugs. We paired the plants they use with the medicines that have the same but improved effect and printed them in our packaging for them to understand without breaking the law.
Agency: Paradais DDB