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Top 6: July 20th 2022

Opendoor: Life's Doors

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Top 6: July 20th 2022
Venables Bell + Partners has just launched a new brand platform for Opendoor, the leading digital platform for residential real estate. Opendoor has reinvented life's most important transaction with a radically simple way to buy, sell and finance a home. Through its new brand platform 'Be Open', VB+P has articulated how Opendoor has rebuilt the entire consumer real estate experience. The launch marks the first significant brand campaign effort under the leadership of Opendoor's new VP of marketing, David Corns. Since its inception, Opendoor has revolutionised the home buying and selling experience, in part by its online process of cash offers, making what can be a very stressful process easy, fast, and stress-free. The new brand platform aims to build awareness and understanding of Opendoor’s offerings in a thoughtful and emotive way. Speaking to a broad demographic that ranges from young families selling for the first time all the way to experienced sellers who are preparing for retirement, Opendoor’s appeal are helping consumers to focus on their life transitions without all the hassle that comes with selling a house. The campaign's centrepiece is a minute-long anthem spot, 'Life’s Doors,' showcasing a diverse cast of everyday individuals, each suddenly faced with one of life’s opportunities knocking, wagging, or buzzing at their door. From a city slicker contemplating the goat farm life to an aquatic proposal to a playful retiree winning the grand prize in bingo, all abruptly hit with the gut-punching realisation of having to deal with their house. Opendoor and VB+P collaborated with highly acclaimed director Saman Kesh and Academy Award-nominated cinematographer Don Burgess to create a multitude of spots that illustrate the emotional rollercoaster of joy and anxiety when it comes to such a moment. The fully-integrated campaign launches nationally with broadcast TV and online video, radio, and outdoor, as well as with social and digital activations, which R/GA created.
Credits Other credits


VP of Marketing: David Corns

Senior Director, Head of Marketing Strategy: Allie Cote

Senior Brand Marketing Lead: Lauren West

Senior Brand Marketing Manager: Tirza DiOro

Senior Marketing Lead, Brand Media: Nicole Arena

Senior Marketing Manager, Brand Media: Stefanie Yan

Venables, Bell + Partners

Founder, Chairman: Paul Venables

Head of Integrated Production: Hilary Coate

Head of Brand Management: Justin Pitcher

Group Brand Director: Kristin Obi

Brand Supervisor: Rachel Waniga

Project Manager: Katie Armstrong

Strategy Director - Comms Architect: Alex Oztemel

Strategy Director: Gabi Levi

Director of Business Affairs: Tina Thorland

Business Affairs Manager: Sara Jagielski / Pavel Malchevski

Senior Traffic Manager: Jermelia Holling

Production Company

Owner: Geoff McLean

Line Producer: Nicole Powell

Line Producer: Arwa Ibrahim

Editorial: Work Editorial

Editor: Stewart Reeves

Executive Producer: Remy Foxx

Assistant Editor: Molly Dollinger

Assistant Editor: Kenneth Munoz

Editorial: Cut + Run

Editor: Pete Koob

Executive Producer: Kristen Jenkings

Assistant Editor: Chance St. George


VFX/Finishing: Blacksmith

Executive Producer/Partner: Charlotte Arnold

Head of Production: Perry Tate

Producer: Ashley Goodwin

VFX Supervisor: John Shirley

Lead Flame: Hannah Wilk

Compositors: John Shirley, Robert Bruce, Yebin Ahn, Jacob Slutsky

After Effects: Chris Koelsch

Music: Stare Crazy

Producer: Amy Dreyfus

Composer: Jonathan Dreyfus

Telecine: Blacksmith

Colourist: Mikey Pehanich

Colour Assist: Sam Howells

Colour Producer: Ashley Goodwin

Mix & Sound Design: Oneunion

Engineer: Joaby Deal

Assistant: Michael Swarce

Producer: Jaylen Block-Smith

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