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Top 6: May 21st 2008

Drench: Brains

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Top 6: May 21st 2008
Britvic’s drench® water is launching a new TV and digital campaign on the 13th May, created by CHI&Partners London, which builds on its positioning around mental hydration. Instead of talking about its provenance (from Yorkshire) or purity (100% spring water), drench’s message is focused on the benefits to mental performance of staying hydrated. The TV campaign features the puppet ‘Brains’ from Thunderbirds, giving the performance of a lifetime while keeping himself topped up with drench® water. Proving that “Brains perform best when hydrated”, he dances to the 90’s dance classic “Rhythm is a dancer” with a unique combination of moves from crumping to knee slides.
Credits Other credits

Editor - Richard Orrick @ Work Post

Post Production - The Mill

Post Production producers: Gemma Smith & Laura Brooks

3D Animators: James Sindle, Jesus Parra and Josh Fourt-Wells

VFX supervisors on shoot: Hitesh Patel & Rich Roberts

Flame Ops: Barnsley

Audio post-production: Aaron Reynolds @ Wave

Puppet Maker: John Roberts @ Puppet World –

Lead Puppeteer: Ronnie Le Drew –

Pupeteers: Sarah Wright, Sue Dacre & Libby Granger

Strategic music consultant: Dave Bartram @ The Band Brand Association

Track: ‘Rhythm is a Dancer’ by SNAP courtesy of Luma Music, Universal publishing and Warner Chappell publishing.

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