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Top 6: August 31st 2022

Paddy Power: Love Football. Intimately

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Top 6: August 31st 2022
Brace yourself. Paddy Power have unleashed an American Beauty of a TV ad, bringing a never before told love story to our screens to excite fans ahead of the Premier League start of season. Peter Crouch gets frisky with a corner flag, and Mark Clattenburg embodies 'Baby' from Dirty Dancing as the two legends collide for the love of the little moments in the beautiful game, starring as the unlikely leading men in Paddy Power's latest blockbuster campaign calling on fans to 'Love Football. Intimately.' With the help of some movie magic, Crouchy appears as you've never seen him before (unless you're Abbey Clancy, who also features).
Agency: Droga5, London

And famed World Cup ref Clattenburg co-stars as the catalyst for the true object of his affections – those joy-making/heart-breaking moments that occur during the 90-minutes of a match. Paddy Power celebrates the little moments that bring football fans to their knees or cry out in ecstasy, reminding fans of the unheralded incidents that prompt our most passionate reactions. The directors, Traktor, and post production house, nineteentwenty, crafted the perfect blend of in-camera and digital SFX to create a film that’s cinematic and dreamy without ever being too fantastical. It lets the humour and brand shine.
Credits Other credits


Michelle Spillane – Brand & Marketing Director

Patrick Boyce – Brand Marketing Manager

Leah Spears – Head of Brand Strategy

James O’Reilly – Head of Sportsbook Marketing

Natasha Son- Brand Manager

Aggie Rabadia- Brand executive

Rachael Kane – PR Manager UK&I

Ready 10 – PR Agency


Head of Strategy - Damien Le Castrec

Strategy Director - Aaron Harridge

Senior Strategist - Rozina Bashir

Group Account Director - Oli Morgan

Account Director - Dom Kocur

Senior Account Manager – Matt Brown


Editor - Rick Russell at Final Cut

Post Production - Nineteen Twenty

Sound Design - Adam Smyth at String & Tins

Stills Photographer - Nick Dolding

Ninetween Twenty Credits

Creative Director: Bill McNamara

2D VFX Supervisor: Ryan Hadfield

2D Artists: Rod Norman, Adam McHale, James Russell, Tom Clapp, Rob Lilley, Taylor Webber, Alejandro Marzo, Matt Hutchins, Tijan Holder, Yanru Yin

3D VFX Supervisor: Chris King/Mike Farrar

3D Artists: Ben Thomas, David Renscenyi, Elena Schurkus, Joe Baker, Lucy Wright, Maria Coca Menchero, Oscar Hill, Adam Gramlick, Danai Rizou

DMP Artist: Benita Winckler

AFX Artist: Sandra Clua

Colourist: Kai Van Beers

Colour Assist: Jennifer Kerr

VFX Producer: Ross Culligan

Production Assistant: Heather Brown

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