TV ad: The Lowdown: How To Do Nothing

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Top 6: August 31st 2022

How To Do Nothing is a campaign developed to address the issue of youth anxiety and depression. It aims to empower young people to help their friends and whānau (family) who are struggling by telling them they don’t need to be a trained mental health professional (or even know the right thing to say) to begin helping. Just being there can be enough – a fact backed by clinical research.

Category Government
Client Te Hiringa Hauora - NZ Health Promotion Agency
Agency FCB New Zealand
Country New Zealand
Uploaded 24 August, 2022

Credits

Director
Michael Braid
Executive Creative Director
Leisa Wall
Executive Creative Director
Peter Vegas
Senior Art Director
Angelo An
Senior Copywriter
Alan Jones
Account Director
Sound Design
Strategic Planner
Managing Director
Sean Keaney
Content Producer
Production Director
Head of Production
Motion Graphics Designer
Head of Design
Josh O'Neill
Senior Account Manager
Content Creator
CSM
Ruby Black

Other credits

Senior Mac Operator: Simon Pengelly

Group Business Director, Media: Philippa Allnutt

Strategy Director, Media: Alex Bunnell

Head of Digital Marketing, Media: Kate Grigg

Account Director, Media: Gaby Johns

Senior Digital Account Manager, Media: Becky Odams

Senior Performnce Executive, Media: Katherine Wu

Ad Ops Executive: Pritha Vyas

Social Strategy Director: Rachel Fawcett

Social Strategy Director: Hamish Russell

The Lowdown: How To Do Nothing - Car

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The Lowdown: How To Do Nothing - Car

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