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Direct Marketing

AAMI: AAMI Fansurance: Clanger Credit

In the countdown to this year's Toyota AFL Grand Final, AAMI have launched Fansurance - a fully integrated campaign helping football fans who have experienced a football related clanger. As part of the campaign, we created a direct payment loop - with entry via QR codes on stadium big screens, and digital credit sent straight to fan's smartphones. Fans applied for Fansurance direct from their seats by simply scanning the QR code, submitting their clanger and then receiving 'Clanger Credit' - a digital credit card compensating them for their mishaps - so they could repurchase that dropped pie, get that sauced guernsey dry cleaned, or jump in a cab to the correct stadium. Created by Ogilvy Melbourne.
Credits Other credits

Client: AAMI (Suncorp)



Mim Haysom: CMO/EGM Brand & Marketing



Rapthi Thanapalasingam: Head of Mass Brands & Sponsorships



Toby Gill: AAMI Brand & Marketing Manager



Bree Webster: AAMI Mass Brands Marketing Specialist



Lara Hayek: AAMI Customer 1:1 Marketing Lead



Lisa Marshall: AAMI Customer 1:1 Marketing Specialist



Suzanne Bunn: AAMI Content Marketing Manager



Angie Moore: AAMI Group Content Lead



Susie Turner: AAMI Sponsorship Specialist

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