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ESPN: The Greatest Story Ever Played


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ESPN recently announced its latest creative campaign, ‘The Greatest Story Ever Played,’ promoting the 2022 college football season on ESPN. A collaboration with Arts & Letters, the campaign highlights the sentiment surrounding great college football stories – on and off the field – and the variety of ways the sport captures the attention of fans. The creative launched across ESPN networks Saturday, Aug. 27, debuting during ESPN’s College GameDay Built by The Home Depot preview show.
Credits Other credits

Client: ESPN

EVP, Commercial Marketing, Disney Networks & ESPN: Laura Gentile

VP, Sports Marketing: Emeka Ofodile

Senior Director, Sports Marketing: Curtis Friends

Director: Sports Marketing: Maggie Davis Lewin

Manager, Sports Marketing: David Dessau

Associate Manager, Sports Marketing: Willi Anderson

Associate Manager, Sports Marketing: John Hewer

Director, Talent Content: Stacey Pressman

Senior Talent Producer: Zuriel Loving

Senior Talent Producer: Katie Hennessey

Senior Talent Producer: Lindsey Steckel

Talent Coordinator: Dee Bosa

Managing Producer: Lindsey Lloyd

Associate Producer, G&L: Cameron Gross

Music Director: Kevin Wilson

Music Ops Supervisor: Joanne Strange

Music Coordinator: Caitlin Delvillano

Agency

Founder, Executive Creative Director: Charles Hodges

Director of Strategy: Andy Grayson

Director of Production: Temma Shoaf

Designer: Andrew Caturano

Group Business Director: Brenda Schneider

Business Director: Martin Madriaga

Business Manager: Erin Shepherd

Strategy Director: Alex Morrison

Strategist: Millie Tunnell

Director of Business Affairs: Lenora Cushing

Business Affairs: Jennifer Kmetzsch

Music Supervisor: Cam DiNunzio

Production

Head of Production: Devon Clark

Editorial: Mackcut

Editor: Pamela Petruski

Assistant Editor: Brandon Alexander

Executive Producer: Gina Pagano

Executive Producer: Alexandre Dussault

VFX: Parliament VFX

Lead Artist: Nathan Kane

Director of Production: Kat Maidment

Color: Rare Medium

Colorist: Mikey Rossiter

Senior Producer: Evan Bauer

Audio Mix: Sonic Union

Engineer: Steve Rosen

Executive Producer: Pat Sullivan

Music: APM

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