The Lift Garage: 24 Hours of Lemons

As agencies begin to head back to the office (at least in part), Minneapolis-based integrated marketing agency SixSpeed is doubling down on cultivating their workplace culture in unique fashions, engaging their employees - and their community - in ways that make coming back to the office exciting. Most recently, SixSpeeders spent countless hours refurbishing a 1999 Honda CRV to race in the 24 Hours of Lemons (an aptly named spoof of the famous 24 Hours of Le Mans race), an endurance car racing series on dedicated road courses for $500 cars. All employees were encouraged to take part, and SixSpeed’s backroom became a makeshift auto shop for their steed of choice. For every mile, the agency vowed to match the number with a donation to The Lift Garage, a Minneapolis charity that works towards mobility and accessibility for the impoverished. For a fully-integrated marketing agency built on brand action and experiential marketing with a mission to help people find their next gear, entering the race was a no-brainer. The driver team consisted of seven employees, with many more helping to get the car into shape for the race to the podium. A true team effort, the Judge's Choice winner crossed the finish line at 611 miles. This is just one of the interesting ways SixSpeeders are getting involved around the office and the community.