Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: June 4th 2008
TV

Independent cinema sponsorship: Wizard of OZ

Embed Video
Top 6: June 4th 2008
Volkswagen’s “See Film Differently” campaign continues the idea of shedding light on cinema classics for a second year. The straight-to-camera interviews expound conspiracy theories that expose the apparent hidden meanings in well-known films. Volkswagen’s support of independent cinema has been pushed further this year, with the idents not being set in a cinema environment as before, but on a film set. And it is not the actors and directors who are interviewed, but the people behind the scenes – the wardrobe lady, the stunt man, the canteen chef. Says co creative director Noah Regan: "We looked at Volkswagen as a brand. They make intelligent cars, cars that have been designed by intelligent people. People who look at problems differently. Independent cinemas allow you to see films in a different environment to your normal multiplex. So, See Films Differently was born."
Credits Other credits

Client: Sally Chapman

Account Director: Charlie Elliott

Account Manager: Jessica Huth

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news