Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...

Asda Rewards: Pounds, Not Points

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
Supermarket Asda has recently rolled out its new loyalty programme, Asda Rewards, to all its 633 stores across the UK and online via its website. The launch – the largest of its kind in the past decade – is supported by a major new advertising campaign from creative agency Havas London and media agency Spark Foundry, which runs until the end of the year. The campaign is inspired by the fact that shoppers using Asda Rewards earn pounds, not points – building up a Cashpot by simply scanning their app when they check out, completing in-app missions (such as the ‘Back to School’ mission, where customers receive £5 into their Cashpots when they spend £25 on George school uniform), and purchasing any of more than 400 ‘Star Products’.At the heart of the campaign is a heavy gaming influence, based on the concept of taking rewards to the next level and the thrill of being a thrifty shopper. A 32-bit arcade game-inspired TVC sees an Asda store ‘gamified’, as shoppers zap coins, complete with retro sound effects, to boost their Cashpots; while playable mobile ads feature Asda-designed games inspired by titles including Tetris and Word Life. The multi-channel campaign also spans social, OOH, and radio.
Credits Other credits

Senior Director, Brand Communications: Stephi Brett-Lee

Marketing & Advertising Campaign Manager: Leanne Shields


Managing Partner: Dave Owen

Account Director: Sophia Jenkins

Account Manager: Kirsty Warren

Head of Strategy: Britt Iversen

Strategy Director: Flo Sharp

Strategist: Ryan Shoesmith

Head of Production: Katie Keith

Head of Film: Louise Bonnar

Production Lead: Liv Riddle

Creative Production Director: Dean Trendler

Creative Producer: Kieran Worboys

Media agency: Spark Foundry

Production company

Production Manager: Allanagh Spratling

Production Designer: Arthur De Borman

Art Director: Matthew Fraser

Editor: Jack Singer

Post-production: No.8

Post-production Producer: Glen Percival

Online/VFX: Jonathan Box

Colourist: Alex Gregory

Music House: The Hogan

Music Supervisor: Sean Hogan

Audio post-production: No.8

Audio: George Castle & Sam Robson

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news