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McDonald's Happy Meals: Box Films
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McDonald's is taking a new approach to its Happy Meals advertising with a campaign developed by Leo Burnett Sydney. The new campaign takes the focus away from the toy, and gets kids excited about the whole McDonald's experience - fun, playland, food and new friends. Group Business Director Amanda Quested, Leo Burnett Sydney said: This is a totally new approach for Happy Meals which brings to life all the elements of the experience. By making Happy Meals stand for more than just the toy and focusing on the healthier options we believe the fresh campaign will reignite mums and kids love of McDonald's as a place that kids can have fun and just be kids.
Group Business Director: Amanda Quested Related
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