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Amp, the new live radio app from Amazon, released a brand-new campaign with 72andSunny titled “Find Your Wavelength” that introduces audiences to a vibrant, colourful world of content sharing and music discovery that puts people at its heart. “Find Your Wavelength” showcases the real humans who broadcast live radio shows via the Amp app, where creators can DJ their own radio shows at no cost alongside some of the biggest names in the industry including Lil Yachty, Josh Richards, Joe Budden, and more. Using Amp’s fully licensed music library, which is stacked with tens of millions of songs, Amp is a place to hand pick playlists, recommend music, and help users in real time discover new music from the people who inspire them. A flagship film, “The Garden of Music,” shot by director Edson Oda, known for his highly acclaimed recent film Nine Days, shows an Amp creator taking a metaphorical journey across the app. She lands in a series of magical gardens, each playing a different music style, and pauses to dance every time as she makes her way to the final scene – her own radio show – where we discover that her preferred wavelength is pretty unexpected.
Credits
Other credits
Client: Amp
Head of Marketing - Danielle Waldron
Head of Brand & Partnerships - Tiffany Chao
Brand Marketing Manager - Mark Wynohradnyk
Creative Director, Content & Brand Messaging - Josh Rakic
Amp Partner Manager- Gaelen LeMelle-Brown
Agency
Design Director: Mike Farrell
Director of Production: Kate Morrison
Production Coordinator: Shareef Achekzai
Group Brand Director: William Nader
Brand Director: James Burton
Group Director, Partnerships & Legal - Elsa Mitsoglou
Manager, Partnerships & Legal - Marty Cole
Group Strategy Director: Thomas Steiner
Production
Line Producer: Jeanette Ruli
Production Designer: Tyler Evans
Choreographers: Phillip Chbeeb & Erica Klein
EDITORIAL
Editorial Company: The Den
Address: 2332 S Centinela Ave, Los Angeles, CA 90064
Executive Producer: Jennifer Mersis
Editor: Tobias Sumh
Assistant Editor: Quinn Else
Sr. Post Producer: Kortney Rubottom
MUSIC & SOUND DESIGN
Music Editing by Human
Sound Design and Mix by PostHuman
Head of Sync and A&R - Kamela Anderson
EP - Carol Dunn
Creative Director - Mike Jurasits
Music Editing - John Christopher Barnes
Sound Design and Final Mix - Sloan Alexander
Post Producer and Engineer - Rob Suchecki
VFX/FINISHING
VFX Done by Blacksmith
VFX Shoot Supervisor - John Shirley
VFX Lead - Robert Bruce
Compositors - Aaron Baker, Hieu Phan
3D Lead - Tuna Unalan
3D - Jackie Liao, Michael Marsek, Nick Owoyemi, Ohad Bracha, Joshua Merck
CG FX - Rick Walia
Concept Art - Sita Pawar
VFX Producer - Sam Centore
Head of Production - Perry Tate
COLOR
Color Company: Trafik
Address: 1657 Euclid Street, Santa Monica CA 90404
Executive Producer: Meghan Lang Bice
Color Producer: Phoebe Torsilieri
Colorist: Ricky Gausis
Color Assist: Sam Ziaie
STILLS PRODUCTION (SHOOT 1):
Talent:
Film Production Company: Eleanor
Address:
Executive Producer: Sophie Gold
Line Producer: Jeanette Ruli
Director: Edson Oda
Director of Photography: Xiaolong Liu
Production Designer: Tyler Evans
Choreographers: Phillip Chbeeb & Erica Klein
STILLS PRODUCTION (SHOOT 2):
Talent:
Film Production Company: Eleanor
Address:
Executive Producer: Sophie Gold
Line Producer: Jeanette Ruli
Director: Edson Oda
Director of Photography: Xiaolong Liu
Production Designer: Tyler Evans
Choreographers: Phillip Chbeeb & Erica Klein
STILLS PRODUCTION (SHOOT 3):
Talent:
Film Production Company: Eleanor
Address:
Executive Producer: Sophie Gold
Line Producer: Jeanette Ruli
Director: Edson Oda
Director of Photography: Xiaolong Liu
Production Designer: Tyler Evans
Choreographers: Phillip Chbeeb & Erica Klein
