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Peta: Poop in Your Chicken


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PETA and Great Guns USA have teamed up to deliver an unforgettable comedic campaign, ‘Poop in Your Chicken’. Directed by Great Guns USA’s Justin Casselle, the punchy, pro-vegan spot is part of PETA’s new push for fast food chains and grocery stores to label chicken packages with the amount of faecal matter they contain. ‘Poop in Your Chicken’ sees PETA’s protagonist read a news alert on her phone: ‘If you’re eating chicken, you’re eating poop.’ Disgusted, it transforms the way she sees the world until she can’t ignore the truth any longer - culminating in her knocking a plate of her famous chicken pasta out of a friend’s hand as she shouts, “Don’t eat it! There’s poop in there!” Working directly with PETA, Great Guns USA’s MD and EP Oliver Fuselier spearheaded the educational project, alongside director Justin Casselle. Throughout the process, they worked collaboratively with PETA’s Ryan Hajek and Joel Bartlett to bring their shared vision to life in a creative, memorable way. Contemplating the areas PETA wished to explore for the next campaign, the teams decided to go for a comedic approach - an enticingly subversive direction for the animal rights organisation. Trusting in his own comedic sensibilities, Justin ensured that he pitched, wrote, and directed in a way that would make himself laugh, while soundboarding off the Great Guns USA team to strike the right balance between message and humour. The end result melds madness with moral in a fun way that’s sure to linger in viewers’ minds long after the commercials ends. The video campaign will run locally in Atlanta and Baton Rouge, the hometowns of major chains Chick-fil-A and Raising Cane’s.
Credits Other credits

Production

MD: Oliver Fuselier

HOP: Becca Radin

EXEC ASST Kelsy Haden

COMMERCIAL COORDINATOR: Hannah Ward

1st AD: Kali Mann

1ST AC: Kevin Ulibarri

2ND AC: Layton Herbert

DIT: Tony Watkins

GAFFER: Joe Jackson

KEY GRIP: Emilio Marcilino

SWING: Nick Carey

ART DIRECTOR: Grant West

PROP ASSISTANT: Jacob Boyle

SOUND MIXER: Tomasso Pompeii

WARDROBE STYLIST: Paola Alejandra Erazun

HAIR & MAKEUP: Maria Barrera

STYLIST ASSISTANT: Ellen Schafer

HEALTH & SAFETY OFFICER: Michelle Macedo

PA - PRODUCTION VAN: Kory Boyer

PA - SHUTTLE VAN: Kiayla Jackson

SET PA: Grace Gallagher

SET PA: Johnny Alvarez

TALENT

HERO WOMAN: Baracha Walston

EMPLOYEE: Talia Martin

FRIEND #1: Reid Fellow

FRIEND #2: Katty Elizabeth Morla

BACKGROUND TALENT

CHICKENSUIT: Jamal Delaney

DINNER PARTY GUESTS: Anastasiia Ponomarova, Nassaharat Sungvornyothin, Tribble, Kimberly Hoyos, Alix Hamilton

EQUIPMENT

CAMERA EQUIPMENT: Eastside Camera

CATERING: Rockwell Catering

CASTING: Ron Blair Casting

EXTRAS CASTING: Extra Extra

GRIP EQUIPMENT: Cinema Cypher

LIGHTING: Cinema Cypher

PASSENGER VAN: Galpin

PRODUCTION SUPPLIES: Hot Bricks

SHIPPING: FedEx

SOUND: Tomasso Pompeii

TRUCKING: Uhaul

POST PRODUCTION

EDITOR: Andrew Henry

COLORIST: Ron Sudul

MUSIC SCORE: Francis Watkoskey

SOUND DESIGNER/MIXER: Batsirayi Zesaguli

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