'Bring on Wonderful' is part ambition, part mission statement, and part injection of some much-needed fun and optimism in Australian air travel. The campaign, created by Special Australia, focuses on creating new flight experiences that uplift and Virgin Australia's diverse crew and passengers coming together to call for a more wonderful way to fly. The campaign includes cinema, TV, outdoor and digital, with messaging spanning brand as well as key proof points across Velocity Frequent Flyer, Virgin Australia Business Flyer, experience, value and service.
