TV ad: Virgin Australia: Bring On Wonderful

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'Bring on Wonderful' is part ambition, part mission statement, and part injection of some much-needed fun and optimism in Australian air travel. The campaign, created by Special Australia, focuses on creating new flight experiences that uplift and Virgin Australia's diverse crew and passengers coming together to call for a more wonderful way to fly. The campaign includes cinema, TV, outdoor and digital, with messaging spanning brand as well as key proof points across Velocity Frequent Flyer, Virgin Australia Business Flyer, experience, value and service.

Category Travel, transport & tourism
Client Virgin Australia
Agency Special
Production DIVISION
Country Australia
Uploaded 29 October, 2022

Credits

Director
Sanjay De Silva
Chief Creative Officer
Tom Martin
Chief Creative Officer
Julian Schreiber
Creative Director
Vince Osmond
Creative Director
Jade Manning
Creative
toby moore
Creative
Luke Thompson
Creative
Lauren Regolini
Creative
Locki Choi
Creative
Jack Wall
Creative
Phillip Harkness
Head of Content Production
Sevda Cemo
Producer
Stacey Szabo
Producer
Steph Wilkinson
Producer
Sarah Nichols
Producer
Sonia Ebrington
Executive Producer
Genevieve Triquet
Strategist
Will Moore
Group Account Director
Rachel McEwen
Strategist
Georgia Thomas
Digital Director
James Simmons
Designer
Abbey Swinn
Designer
Maggie Webster
Chief Executive Officer
Lindsey Evans
Chief Executive Officer
Cade Heyde
Head of Strategy
Dave Hartmann
General Manager
Lily Waters
Account team
Annie Millar
Account team
Meri Stewart
Account team
Priya Addams Williams
Account team
Sarah Calver
Head of Production
Sevda Cemo
Head of Design
Adam Shear

Other credits

Virgin Australia Group

Libby Minogue – Chief Marketing Officer

Paul Jones – Chief Customer & Digital Officer

Erina Chapman – Brand Marketing Leader

Ali Dunn – General Manager, Customer Strategy & Insights

Alex Plummer, General Manager, Digital

Ange Grant, Head of Paid Media, Retail and Content

Tiffany Rowe, Retail & Revenue Growth Leader

Lauren Barripp, Brand Marketing Specialist

Matt Weston Green, Brand Marketing Advisor

Helen McEnery, Marketing Manager, SME

Matthew Ongarello, Head of Consumer PR & Social

Lauren Hunt, Consumer PR Manager

PHD

GROUP BUSINESS DIRECTOR – Erin Hudson

STRATEGIST – Remi Baker

BUSINESS DIRECTOR – Jeremy Hooper GROUP

DIGITAL DIRECTOR – Andie Potter

PLANNING DIRECTOR – Riya Thakerar

INVESTMENT MANAGER – Hugh Davidson

POST PRODUCTION – FIN DESIGN AND EFFECTS

COLOURIST – Matt Fezz

FLAME ARTIST – Mikey Brown

PRODUCER – Isabelle Howarth/Emily Newbould

MUSIC

ARTIST – El Plastico

PUBLISHER – Public Press

SOUND STUDIO – Rumble Studios

SOUND ENGINEER – Cam Milne

PHOTOGRAPHY – Pool Collective

PHOTOGRAPHERS – Ingvar Kenne & Sean Izzard

RETOUCHER – Mark Sterne & Visual Thing

Virgin Australia: Bring On Wonderful

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Virgin Australia: Bring On Wonderful

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