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Top 6: December 7th 2022
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Burger King: Who Is The New Burger King As For?

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Top 6: December 7th 2022
Acknowledging the power of McDonald’s, KFC, Five Guys, Quick, Bioburger, Big Fernand, PNY… that’s what BURGER KING® is willing to do in its new TV commercial to answer the debate: where is the best burger? Never seen before. Choosing a burger is an art and agreeing on the best one is a debate with an appetite. Do more people like steak? Or chicken? With or without bacon? Salad? Tomatoes? Onions? Everyone has an opinion. But it’s not a big deal because the real power of McDonald’s is in the Big Mac with its inimitable sauce. After that, it’s true that the Kentucky from KFC is a marvel… ENot to mention the Quick N’ Toast base from Quick… Well, if you think about it, it’s not as good as the recipes from Bioburger. Or Big Fernand. Anyway, all this is to say that we love the burgers from Five Guys. Wait, there are also PNY…Well, you know what? We’ll have plenty of time to discuss it at BURGER KING® over a WHOPPER®. Okay, end of debate. A passionate and exciting debate took place this Saturday, November 26th on social networks with a teasing phase on Twitter. The campaign continues on TV with a film in 1min 55s, 1min, and 30s formats unveiled for the first time at half-time of the France-Denmark World Cup match.
Credits Other credits

Client

Managing Director Alexandre Simon

Marketing Director Timothée Loizeau

Media Officer Erinna Beaudron

Agency

President and Executive Creative Director Georges Mohammed-Chérif

Vice – President Thomas Granger

Managing Director Julien Levilain

Copywriter Assistant Loïc Coelho

Business Director Loïc Coelho

Account Manager Fany Maupou

Account Executive Romane Bourdier

Head of Social Media Julien Scaglione

Social Media Consultant Félix Brunot

Social Media Consultant Lucas Souchon

Head of PR & Communication Amélie Juillet

PR & Communication Manager Paul Renaudineau

PR & Communication Assistants Marie Smid & Anouck Vallez

Head of TV Production Vanessa Barbel

Production

Sound Production Schmooze

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