PROJECT ROCKIT: Kind Royale

Online gaming is one of the most toxic environments in the world: with 1 in 2 gamers experiencing bullying. In response to such alarming insights, PROJECT ROCKIT created Kind Royale, a gaming tournament designed to make gaming a nicer place. The prize money didn’t go to the best streamer, it went to the kindest streamer with the kindest fans, too. Every stream chat log and Discord was scanned for words conveying negative and positive sentiment. The result: a completely toxicity-free tournament streamed to millions.