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WhatsApp: For The Fireworks Within
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WhatsApp, from Meta, has launched a new campaign that reveals the impact of connecting with friends and family ahead of the New Year. Created by AMV BBDO, the work illustrates WhatsApp’s unique role in helping people have private conversations during the most universally shared cultural moment of the calendar year. While many enjoy the parties, the noise, being up at midnight and fireworks, for most people the emotional reset of the New Year isn't about midnight or raising another glass. It's the moment they connect with the people that matter most via private texts and calls that bring us closer together. WhatsApp repeatedly sets records for the amount of text messages and calls on New Year’s Eve, as people turn to the app to reach the ones that matter most. This year’s campaign shows these “Fireworks Within” that touch on the way people feel when having a private 1-1 or group call during the holiday. The importance of personal connections is brought to life in a powerfully emotional 90’’ film, directed by Nicolai Fuglsig, at MJZ.
Client name: Vivian Odior, Jennie Morel, Renata de Carvalho Costa, Michelle Hammond and Jenny Gadd Related
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