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WhatsApp: For The Fireworks Within

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WhatsApp, from Meta, has launched a new campaign that reveals the impact of connecting with friends and family ahead of the New Year. Created by AMV BBDO, the work illustrates WhatsApp’s unique role in helping people have private conversations during the most universally shared cultural moment of the calendar year. While many enjoy the parties, the noise, being up at midnight and fireworks, for most people the emotional reset of the New Year isn't about midnight or raising another glass. It's the moment they connect with the people that matter most via private texts and calls that bring us closer together. WhatsApp repeatedly sets records for the amount of text messages and calls on New Year’s Eve, as people turn to the app to reach the ones that matter most. This year’s campaign shows these “Fireworks Within” that touch on the way people feel when having a private 1-1 or group call during the holiday. The importance of personal connections is brought to life in a powerfully emotional 90’’ film, directed by Nicolai Fuglsig, at MJZ.
Credits Other credits

Client name: Vivian Odior, Jennie Morel, Renata de Carvalho Costa, Michelle Hammond and Jenny Gadd


Agency Planning Team: Alice Aldridge and Yolanda Davis

Agency Account Team: Richard Moloney, Amy Tippen-Smith and Dorothy Tang

In-House Creative Agency: Creative X - Rodrigo Moran (Head of Creative), Lucas Heck (Creative Director), Andre Felix (Creative) and Soham Chatterjee (Creative)

Media Agency: Spark Foundry


Production Manager: Andrea Harvey

Edit: Fabrizio Rossetti and Gabriela Soria

Post-production Company: Selected Works

VFX Supervisor: Theajo Dharan

Creative Director: Greg Spencer

CG Creative Director: Francois Rosin

2D Artist: Richard Lyons, Eileen Chan, Maheshwaran Chandrasekaran and Georgie Ford

Motion Graphics: Vibol Moeung

Finishing Artist: David Wishart

Colourist: Hannibal Lang

Colour EP: Camilla Strandskov

Executive Producer: Alex Fitzgerald

Senior VFX Producer: Nicola Simmons

Production Assistant: Libbby Gandhi

Data Technician: Man Lok Li and Stephanie Skarbek

Sound studio: 750mph

Sound Engineer: Sam Ashwell and Lucas Trigg

Sound Producer: Olivia Ray

Music Supervision: Lila Caldwell @ Soundtree Music Ltd

Additional Music Production: Luke Fabia and Benjamin Jones

Soundtree MD/EP: Jay James

PR Agency: Ketchum

Organic social agency: MediaMonks

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