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AXA: Everything That Matters
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Through this campaign, AXA wanted to challenge preconceived ideas about the insurance business and highlight its employees' diversity and uniqueness. The message is based on what is essential for the brand, namely the human element and progress, which reminds us of AXA's purpose: "to act for human progress by protecting what matters". The choice of an animated treatment for this film sets it apart from the brand's latest productions. It also suggests that the story we discover is fictionalized, whereas it is purely and simply based on reality: that of AXA employees. The aim of this statement is also to underline the diversity and wealth of the insurer's expertise. This campaign, launched in December, will be progressively deployed internationally through a digital and social campaign on AXA's social networks. The film, designed to be easily adapted to all screens and to speak to everyone, is the cornerstone of this project. It tells the unique and emblematic stories of four AXA employees who live their jobs with passion all over the world.
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