AXA: KATHMANDU - Believe in you

Publicis Conseil has created the first global campaign for AXA, showcasing the new brand propositioning: 'Empower people to live a better life.' The campaign is inspired by the true story of an AXA client who was trapped and severely injured during the Nepal earthquake in 2015, while on a humanitarian mission. The AXA team on the ground found her, repatriated her and gave her all the medical and psychological help she desperately needed to make a full recovery.