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CIBC: Financial Stress Companions

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Courage’s first work for CIBC features an experiment pairing dogs with clients to help make talking about finances a little less stressful. Studies show money is the top source of stress for many Canadians. And while this stress can be debilitating, causing many to avoid thinking about finances altogether, the best way to overcome it is by having some real talk about it. So, CIBC did something to help make talking about money just a little less stressful. Enter CIBC ‘Financial Stress Companions’, an experiment where the bank brought in therapy dogs to sit with and comfort clients who had been putting off talking about their finances.
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Founder Dhaval Bhatt

Founder Joel Holtby

Partner Niki Sahni

Account Director Saloni Wadehra

Account Director Kat Ledgett

Account Executive Julia Ovcjak

Partner Tom Kenny


Line Producer Kirsta Teague

Project Manager Tony Schultz

Production Supervisor Jordan Masterson

Post Production / VFX Alter Ego

Colourist Andrew Ross

Colour Assistant Sam Omand

VFX Artist Eric Perella

Animation Rob Fisher

VFX Supervisor Jacob Landmark

Producer Bobbi Dedman

Executive Producer Hilda Pereira

Editorial School Editing

Editor Izzy Ehrlich

Edit Assistant Zhenya Dolzikov

Executive Producer Yumi Suyama

Music / Sound Vapor Music

Creative Director Ted Rosnick

Executive Producer Lindsey Bates

Producer Alyssa Sinclair

Sound Designer Levi Considine

Sound Engineer Art Mullin

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