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CIBC: 5-Year Plan

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Every day, Canadians work tirelessly towards their short-term and long-term goals. Through its newest brand advice campaign, leading North American financial institution CIBC wants Canadians to know that any goal, big or small, is within reach with the right tools and advisors by their side, whether those ambitions include growing a budding sneaker business, planning a family trip to Japan, or spending their retirement to master pickleball. Titled '5-Year Plan' and directed by Omri Cohen, the new work from AOR Courage uses the often-asked query, “Where do you see yourself in five years?” to showcase the wide array of ambitions that are possible with the help of expert financial advice. The :60 short film features a brief cameo from professional hockey star and long time client and ambassador for CIBC Connor McDavid, who takes a second to share his own hopes for the future. Powered by expert advice from banking centre advisors and essential digital tools like its award-winning mobile banking app and CIBC Goal Planner, CIBC wants to empower Canadians to strive for their unique aspirations while providing them with the resources to turn their dreams into realities.
Credits Other credits


Community Manager Andrew Greenlaw

Brand Executive Esther Benzie

Marketing Director Hilary Windrem

Content Director Linda Ferrandini

Brand Manager Rachel Vares

Brand Manager Darshik Joshi

Consultant Lori Estabrooks


President Niki Sahni

Chief Strategy Officer Tom Kenny

Strategy Director Rami Dudin

Account Director Saloni Wadehra

Account Director Kat Ledgett

Account Executive Darita Odobo

Executive Producer Clair Galea

Producer Sarah Moen


Line Producer Shannon Barnes

Production Manager Brian Fletcher

Coordinator Jack Ford

1st AD Scott Weatherall

Coordinator Leah Munro

Gaffer Nathan Monk

Grip Blake Ballentine

Production Designer Hope Little

Location Manager Mauro Checci

Wardrobe Tania Martins

Makeup Artist Christine Kohut

Hair Stylist Raquel Atienza

Editorial Nimiopere

Executive Producer Julie Axell

Editor Raj Ramnauth

Edit Assistant Laura Correndor

Post Production / VFX Alter Ego

Executive Producer Hilda Pereira

Producer Andrew Tavaresā£

Colourist Ana Escorse

Colour Assistant Malini Khotsiphom

VFX Artist Sebastian Boros

VFX Artist Veri Whitaker

CG Artist Jerry Corda-Stanley

Music / Sound Oso Audio

Executive Producer Hannah Graham

Producer Lauren Dobbie

Creative Director Harry Knazan

Sound Engineer Dylan Groff

Producer Omid Geadizadeh

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