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CIBC: 5-Year Plan
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Every day, Canadians work tirelessly towards their short-term and long-term goals. Through its newest brand advice campaign, leading North American financial institution CIBC wants Canadians to know that any goal, big or small, is within reach with the right tools and advisors by their side, whether those ambitions include growing a budding sneaker business, planning a family trip to Japan, or spending their retirement to master pickleball. Titled '5-Year Plan' and directed by Omri Cohen, the new work from AOR Courage uses the often-asked query, “Where do you see yourself in five years?” to showcase the wide array of ambitions that are possible with the help of expert financial advice. The :60 short film features a brief cameo from professional hockey star and long time client and ambassador for CIBC Connor McDavid, who takes a second to share his own hopes for the future. Powered by expert advice from banking centre advisors and essential digital tools like its award-winning mobile banking app and CIBC Goal Planner, CIBC wants to empower Canadians to strive for their unique aspirations while providing them with the resources to turn their dreams into realities.
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