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All-Ukrainian Advertising Coalition VRK: CrUAtivity Digest

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The All-Ukrainian Advertising Coalition VRK presents a new project – CrUAtivity digest – which shows the actual cases of Ukrainian creatives in the recent months of the war. The purpose of the project is to show that Ukrainian agencies could be creative partners for the international advertising community and continue to work even in difficult conditions and demonstrate what actual topics reflected by advertising creativity in Ukraine today. The advertising industry of Ukraine is a multitude of talented and professional specialists who, despite the circumstances, continue to work and are ready to be reliable and creative partners for the advertising community from any corner of the world. The All-Ukrainian Advertising Coalition VRK, as the biggest association of advertising and communication markets in Ukraine, unites leading advertising companies of various specializations and is the CrUAtivity project organizer. Creative marketing communications agency Brain Tank and digital agency Adcore are the partners that helped in the implementation of the project. What is CrUAtivity and how it works: CrUAtivity is a regular digest of advertising creativity in Ukraine. The project is presented on the site https://cruativity.org. At the moment there are two issues: September-October and November-December issues. Each issue provides a general overview of the cases in video format (WATCH section) and in text format (READ section), as well as each case is presented in detail in its category: Film, Design, Digital, Advertising campaigns or Social campaigns. Thus, you can watch or read a general overview and then go to a specific case for more detailed information. Since many cases are made in Ukrainian, the detailed information contains either a description of the project or a translation of what is shown in the visual. In addition, the authors of each case are indicated and there is a link to the site of the performers, where you can see more information about them and their work. In case you want to contact a certain agency, you can do it directly through the contacts listed on its website, or contact VRK using the contacts listed in the Contact Us section. Of course, the digest does not include all the works created in the specified period in Ukraine.

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