Live Nation / Luger: The Shuffle Ticket

Live Nation and Luger, the leading live entertainment companies in Sweden, are celebrating the live experience by launching a completely new type of concert ticket. "The Shuffle Ticket" is a scratch ticket that gives two people a randomly selected concert experience, in Stockholm, Gothenburg, or Malmo. The idea was created in collaboration with creative collective Forsman & Bodenfors and aims to highlight all kinds of live concerts and engage younger fans in what may be their first live experience. An arena show with Coldplay or Bruce Springsteen, club gig with The Chats, or a festival pass to Lollapalooza Stockholm are just some of the hundreds of events that are in the mix. The first ticket drop sold out within minutes, but there will be a new chance on the 1st and 8th of February. The Shuffle Ticket offers shows with international artists like The Weeknd, Coldplay, and Arctic Monkeys, as well as Swedish acts like First Aid Kit, Molly Hammar, and Gyllene Tider. There is also a chance of getting a festival pass to Way Out West, Lollapalooza Stockholm, Summerburst, or Melodifestivalen. The Shuffle Ticket is created to remind people of the magic created between artists and fans and those moments that were suddenly inaccessible during the lockdown. The concert ticket is valid for two people and costs €30. The ticket drops will take place on the 25th of January, 1st, and 8th of February via shuffleticket.se