Volleyball World / 2022 Beach Pro Tour: The Most Valuable Trophy

Volleyball World, Ogilvy Amsterdam’s global client unveiled the most valuable trophy at the finals of the 2022 Beach Pro Tour in Doha. Made not from gold or silver but something far more significant - recycled plastic from the beaches that volleyball is played on. Created by Ogilvy Amsterdam, the campaign makes a poignant statement on the impact pollution has on the world’s beaches and oceans that sees 11 million metric tons of plastic enter the seas each year, according to the Ocean Conservancy. Aligning closely with the values of sports fans, the campaign sets Volleyball World up to build out a larger ESG campaign, uniting players and fans. Representing the dynamic nature of volleyball, the trophy is sculpted with flowing curves and a sense of movement. The colour scheme represents the natural elements of the sport the sand and sea. It is designed by The New Raw, a design firm that specialises in transforming plastic waste into meaningful products that are 100 per cent circular. Sara Hughes and teammate Kelly Cheng claimed the top spot in the women’s competition as first-ever Beach Pro Tour champions.