Financial Times: Going Pink

The Financial Times has released the first in a series of animated films designed to reaffirm its position as a premium news brand. The films, conceived and created in partnership with their strategic and creative advertising partner, the Orange Panther Collective and creative studio H5, are designed to look at the brand through the lens of history, purpose and attitude. The series kicks off with the story of the newspaper’s iconic salmon pink colour, which presents the unexpected story behind the colour that dates back to 1888 and relates not only to its desire to stand out but also its insistence on innovation. The second film will explore the Financial Times’ original masthead ‘Without Fear and Without Favour’ - a principle that underpins the FT’s journalism today. The first brand film launched at BAFTA and will air on the brand’s owned channels, partner sites and at major events from next week.