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Web Film

Barilla Al Bronzo: Lady & The Tramp

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Barilla Al Bronzo is the ideal ingredient to impress diners and create a memorable meal, whatever the occasion. It’s made up of a custom blend of responsibly sourced, highest quality non-GMO semolina, expertly crafted using an innovative micro-engraved bronze die method in forming the dough. It also has a special rough and textured surface, which holds the sauce to the last delicious bite. Barilla’s most premium offering is perfectly cast in the brand’s modern take on Disney’s classic film, which coincides with the legendary studio’s 100th anniversary year. The recreation also features a cameo appearance from two Michelin-starred chef Davide Oldani, who serves the delicious platter of Barilla Al Bronzo to the star couple. With a reinvented traditional method, Lavorazione Grezza, that ensures an unprecedented rough texture, and the touch of the Italian genius chef, everyday meals turn into an intense and premium pasta moment never experienced before. The pasta brand has conducted a survey finding out that family, friends, and food are more important than ever in the current global climate, as 55% of people surveyed would like to spend more time with family and friends this year, and 29% would like to experience more quality moments with loved ones. This survey also shows that 49% of European markets surveyed said they would feel an increase in happiness and togetherness if they were able to spend more time with family or friends.
Credits Other credits

Agency

Head of Strategy Niccolò Rigo

Strategy Director Ricardo Coen

Strategist Antonio Jorgaqi

Head of Client Services Simona Coletta

Head of Client Services Federica Papetti

Account Director Sara Moreni

Account Executive Filippo Baldi

PR Carol Verde

Head of Social Media Valentina Salaro

Content Producer Vincenzo Di Carlo

Digital Producer Vittorio Cafiero

Project Manager Ornella Scarparo

Chief Technology Officer Mauro Mazzei

Production

Head of Production Francesco Narducci

Line Producer Liza Fisher

Art Director Andrea Rosso

Stylist Roberto Chiocchi

Food Stylist Francesca Alberoni

Post Production / VFX EDI

Editor Lorenzo Colugnati

Editor Enrico Munarini

Colour Grading Julien Alary

VFX Supervisor Claudio Bellizzi

Online Editor TEX Srl

Post Production Supervisor Nicola Scarpinato

Music / Sound Disc to Disc

Music / Sound Magma Music Agency

Music Supervisor Michael Bertoldini

Executive Producer Seppl Kretz

Producer Gyo Kretz

Music / Sound Magma Music Publishing

Composer Stan Koch

Composer Federico Solazzo

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