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Top 6: May 3rd 2023
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Intermarché: Lunch Box

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Top 6: May 3rd 2023
63% of working French people are looking to reduce or better control their lunch budget. To achieve this, 58% of them have chosen to cook meals at home to take to work. And 16% sometimes skip meals. 71% have brought their home-cooked food to work in the last 12 months. The main reasons are: 74% do it because it costs less, 45% because it tastes better and 42% because it’s healthier. This is what this new opus is all about: the lunch box. Intermarché and Romance do not tell us about an economic context but dives us into the life of an often invisible France. The one that Jérôme Fourquet and Jean Laurent Cassely depict in their book -La France sous nos yeux. This is the story of Pierrot, a gruff dockworker with a soft heart who likes to cook for himself and his wife, with whom he prepares his weekly lunch dishes, with love and precision. His colleagues, on the other hand, have taken the easy way out: pizzas, burgers, sandwiches. But Pierrot cooks too well, and someone has decided to steal his lunch every day. His friends laugh a lot. He doesn’t think it’s that funny. After an inconclusive investigation, Pierrot has a plan. The plot begins: who stole Pierrot’s lunch box? The new opus of the saga, initiated in 2017 with L’amour, l’amour, and directed by Katia Lewkowicz, moves us like all the other films, thanks to its authentic and delicate storytelling capacity. It’s a story of friendship and sharing between people who stick together. A sweet, cheerful and luminous film. As always, the music is a key character in the story and gives the film its name. Intermarché and Romance have chosen "It clears up ahead" by the young artist Mathieu Des Longchamps. A song full of hope, which gives strength and also makes you want to sing while cooking your lunch "I feel that it’s getting brighter up front, and that the future will look good."
Credits Other credits

Client

CEO : Christophe Chineau

Strategic and Operational Marketing Manager : Camille Sassi

Brand and Communication Director : Anne Guivarc’h

Brand and Communication Manager : Perrine Vignon

Project Manager : Céline Guérin

Agency

CEO : Christophe Lichtenstein

Director Strategic Planner : Jérôme Lavillat

Strategic Planner : Johanna Tannous

Associate Director : Marie-Laure Dangeon

Account Manager : Meryl Conrad

Director TV Producer: Emilie Talpaert

TV Assistant : Mahé Parisse

Production

Production : Grand Bazar

Stylist : Sonia Philouze

Editor : Thierry Hoss

Post-Production Credits

Post-Production : The Mill

Post-production Supervisor : Laura Roddier

TC Def : Arthur Paux

Sound Credits

Sound production : Schmooze

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