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Top 6: July 11th 2018

Intermarché: The Taste of Colors

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Top 6: July 11th 2018
Strawberry with the taste of apple, minty lemon, vanilla with a blackberry flavor - surprising, isn’t it? These kooky combinations are the at the center of agency Romance's new campaign for grocery chain Intermarché. The spot was created for the launch of "l'Essentiel" (Essential) a new range of natural products with no colours, preservatives or additives. "The Taste of Colors," a 60-second film highlights the deceptive influence colours have on our perception of taste
Credits Other credits

President : Christophe Lichtenstein

Director, Strategy : Romain Roux

Strategic Planner : Jérôme Lavillat

Associate Director : Marie-Laure Dangeon

Account Manager : Thibault Loué

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