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Top 6: June 7th 2023
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Globant: Stuck in Consultancy

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Top 6: June 7th 2023
Globant, a digitally native company focused on reinventing businesses through innovative technological solutions, announced today the launch of “I AI”, its new commercial from the “Stuck in Consultancy” saga. Developed together with the agency GUT Buenos Aires, the ad uses sarcasm to expose consultancies that want to quickly jump into the AI world. AI is generating a vital revolution—transforming the present and future of business and our daily life. It has already proven its power to reinvent organizations and industries positively while increasing their human capacity. With vast expertise in developing digital experiences and delivering AI-based solutions, Globant cleverly employs humor in this commercial to talk about this trend and emphasizes the importance of bringing together the best of Artificial and Human Intelligence to become the most innovative partner.
Credits Other credits

Agency

Founder: Gastón Bigio

CCO & Partner: Joaquín Cubría

ECD & Partner: Ramiro Gamallo / Matias Lafalla

Managing Director: Paula Medina Rivero

Group Account Director: Meme Traverso Lizarraga

International Account Supervisor: Bernardita Musa

Head of Production: Florencia Albizzati

Creative Manager: Paula Akel

Head of Design: Rosario Muñoz

CSO: Javier Quintero

Head of Digital & Data: Ezequiel Gori Nastasi

Social Strategist: Gonzalo Paz

Production

CEO: Ezequiel Ortiz

Post Production coordinator: Mariano Olivari

Color grading: Armaleo

Editor: Jerónimo Pérez

VFX: Da8

Mix and Sound Design: Porta Estudio

Client Representatives:

Chief Brand Officer: Wanda Weigert

EVP, Global Marketing: Todd Krugman

Global Marketing Strategy: Emiliano Horcada

Campaign Manager: Ivanna Giménez

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