Subaru: All-Wheel Drive, All The Time

BTV.UK, a Birmingham-based video production company, and WithFeeling, Dubai-based music and sonic branding agency, have forged a dynamic partnership, seamlessly blending visual and audio expertise to craft compelling narratives. Their collaboration has spanned numerous projects, the latest being a nationwide TV commercial for Subaru in the UK. BTV.UK's adeptness in film production and shooting, coupled with WithFeeling's prowess in music composition, sound design, and mixing, has resulted in a synergistic alliance. This partnership amplifies their strengths and propels them to new heights, as demonstrated by their work with high-profile clients like Subaru. Their ongoing collaboration signifies a commitment to delivering immersive, high-quality experiences that resonate with audiences across the UK. Subaru (UK) Ltd, which is part of the IM Group, has launched a new campaign ‘All-Wheel Drive, All the Time’ to promote the fact it is the only car manufacturer to offer permanent all-wheel drive as standard, on all of its cars. The half a million-pound campaign, which is aimed at targeting discerning customers, will see a 10 and 30 second TV advert focusing on the safety and performance of its petrol, hybrid and electric SUVs which are all-wheel drive. The ads will be broadcast across Sky Adsmart and Sky Advance, and radio, including Classic FM, LBC, Magic Network, Planet Rock and Virgin Network, as well as digital audio including Spotify and Alexa Skills Say It Now, where people will be able to download a brochure and book test drives direct from the subaru.co.uk website.